The appeal of music and booze

There really is nothing like seeing strangers and mates alike join to drop their pants to the Eagle Rock, or belt out every lyric to Khe Sanh whilst they drown themselves in beer.
I think most young Australians are drawn to a culture shaped by music entertainment and drinking. Perhaps problematically, drinking and the social activities that accompany it are entrenched historically in the Australian identity. The nationalist character of the Australian imagined community is a topic oft-discussed by academics and public figures alike. At the grass roots however, I think most appreciate and love the role that music and social drinking has had upon their identity, particularly because of the relationships and sense of community they have fostered. After all, don’t you and your mates enjoy the same music?
As I have grown up in between countries and cultures, I felt a great need to deepen my roots to a place and community. Music, particularly music in the Inner West, and the pub culture which supports it has played a crucial role in connecting me to a sense of culture and place here in Sydney. This public history project has provided me the opportunity to marry my historical interests with my social world and community. I have Dan and Matt Rule, community leaders and business owners of Music and Booze Co. to thank for building the space that myself and so many others can enjoy within Sydney’s Inner West. This project will pay homage to that fact.
Music and Booze Co. was only conceived in 2014 to ‘facilitate and curate creative events, involving the countires [sic] most exciting bands, labels, agents & communities’, at festivals, live music and hospitality venues, as well as public spaces such as parks, initially in and around Newtown, NSW, and now all of Australia. Before the conception of the company, the Rule Brothers have worked behind the scene for many years and have arguably helped build some of the most popular bands in Australia, while simultaneously restoring and building the reputation of famous pubs such as the Annandale Hotel and The Lord Gladstone. However, bankruptcy and state restrictions have forced the brothers to start fresh, where they rely on the publicity of their friends (musicians, publicans and other music and non-industry workers) to grow as a public, cultural and business organisation. This is where I have slotted myself in – helping publicise and support their business by attending their events and spreading the word. It isn’t much, and I wish I could pick up a guitar and bring a big audience to them but I lack the talent. But my passion and love for this community and consequently my appreciation for what the Rule brothers have done has motivated me to use my historical skills to highlight the significance of their work. We will see how it goes..